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The Heat’s hand selected legendary music format offers a deep blend from the 60’s, 70’s, and 80's
with blues and folk blended in for spice. The Heat's innovative sound comes from going deeper than the traditional radio
station tight playlist. Groups: Led Zeppelin, The Beatles, Aerosmith, CCR, Lynyrd Skynard, The Rolling Stones, Tom Petty,
Boston, Tom Petty, Doors, Fleetwood Mac to name just a few. This is no cookie cutter corporate caned music format. Yes, its
familiar artist but we keep it fresh by going deeper with our song selections, creative and funny imaging between the songs,
spectacular and engaging promotions and our audience love’s it. Plus The Heats knows that the listeners demand long music
sweeps and intelligent DJ interjections, so The Heat’s disc jockeys keep the music flowing and the banter short. |
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The Heat's listeners already own a home but they will buy a new one every five years and a new
car every three years. They will also purchase upgraded furniture, carpet, kitchenware and major appliances to go with
these new homes. The Heat’s has the highest concentration of households with a college education and earning over 75
thousand dollars. These are the listeners with stocks, land investments, 401k; these listeners have children out of
college. The Heat’s audience will take at least two major vacations a year, buying everything from luggage, camping
and sports equipment to boats, motorcycles, and jet skis. They are true consumers, with the expendable money to act
on their wants and desires. In fact, in this key 15 year demo, a Heat listener will buy every product and service
sold in America.
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The Heat is a brand that exudes luxury and perfection and you can attach your company’s identity
to this brand through your own creative radio commercials. Using The Heat will prove to be the most efficient and effective
application available for your advertising dollars. The Heat is ready to make your business and product a vital factor in
these consumers' lives.
Contact us now!
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99.5 The Heat – Legendary music for a legendary Desert. The Heat targets people with an
active lifestyle and a taste for the best in life. With the demographic target group of adults 35-64; they are
55% male and 45% female with the core being adults 45-60 years old. The Heat’s music is legendary hits from the
60’s, 70's, and 80's along with select blues and folk cuts. This music appeals to the active professionals,
entrepreneurs, company owners, soccer moms and adventurous retirees.
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