The Heat
On The Air
The Heat Club
What is 99.5 The Heat  
 
The Heat Music


99.5 The Heat

The Heat’s hand selected legendary music format offers a deep blend from the 60’s, 70’s, and 80's with blues and folk blended in for spice. The Heat's innovative sound comes from going deeper than the traditional radio station tight playlist. Groups: Led Zeppelin, The Beatles, Aerosmith, CCR, Lynyrd Skynard, The Rolling Stones, Tom Petty, Boston, Tom Petty, Doors, Fleetwood Mac to name just a few. This is no cookie cutter corporate caned music format. Yes, its familiar artist but we keep it fresh by going deeper with our song selections, creative and funny imaging between the songs, spectacular and engaging promotions and our audience love’s it. Plus The Heats knows that the listeners demand long music sweeps and intelligent DJ interjections, so The Heat’s disc jockeys keep the music flowing and the banter short.


Audience

The Heat's listeners already own a home but they will buy a new one every five years and a new car every three years. They will also purchase upgraded furniture, carpet, kitchenware and major appliances to go with these new homes. The Heat’s has the highest concentration of households with a college education and earning over 75 thousand dollars. These are the listeners with stocks, land investments, 401k; these listeners have children out of college. The Heat’s audience will take at least two major vacations a year, buying everything from luggage, camping and sports equipment to boats, motorcycles, and jet skis. They are true consumers, with the expendable money to act on their wants and desires. In fact, in this key 15 year demo, a Heat listener will buy every product and service sold in America.

 

Brand Identity
Target

99.5 The Heat – Legendary music for a legendary Desert. The Heat targets people with an active lifestyle and a taste for the best in life. With the demographic target group of adults 35-64; they are 55% male and 45% female with the core being adults 45-60 years old. The Heat’s music is legendary hits from the 60’s, 70's, and 80's along with select blues and folk cuts. This music appeals to the active professionals, entrepreneurs, company owners, soccer moms and adventurous retirees.

 

 
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