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The Heat’s hand selected classic rock format offers a deep blend from the 60’s, 70’s, and 80's
with blues and folk blended in for spice. The Heat's innovative sound comes from going deeper than the traditional radio station tight
playlist. Groups: Led Zeppelin, The Beatles, Aerosmith, CCR, Lynyrd Skynard, The Rolling Stones, Tom Petty, Boston, Tom Petty, Doors,
Fleetwood Mac to name just a few. This is no cookie cutter corporate caned music format. Yes, its familiar artist but we keep it fresh
by going deeper with our song selections, creative and funny imaging between the songs, spectacular and engaging promotions and our
audience love’s it. Plus The Heats knows that the listeners demand long music sweeps and intelligent DJ interjections, so The Heat’s
disc jockeys keep the music flowing and the banter short. |
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The Heat's listeners already own a home but they will buy a new one every five years and a new car every three years.
They will also purchase upgraded furniture, carpet, kitchenware and major appliances to go with these new homes. The Heat’s has the highest
concentration of households with a college education and earning over 75 thousand dollars. These are the listeners with stocks, land investments,
401k; these listeners have children out of college. The Heat’s audience will take at least two major vacations a year, buying everything from
luggage, camping and sports equipment to boats, motorcycles, and jet skis. They are true consumers, with the expendable money to act on their
wants and desires. In fact, in this key 15 year demo, a Heat listener will buy every product and service sold in America.
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The Heat is a brand that exudes luxury and perfection and you can attach your company’s identity to this
brand through your own creative radio commercials. Using The Heat will prove to be the most efficient and effective application available for
your advertising dollars. The Heat is ready to make your business and product a vital factor in these consumers' lives.
Contact us now!
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99.5 The Heat – The Classic Rock Station The Heat targets people with an active lifestyle and a taste for the best in life.
With the demographic target group of adults 35-64; they are 55% male and 45% female with the core being adults 45-60 years old. The Heat’s music is
legendary hits from the 60’s, 70's, and 80's along with select blues and folk cuts. This music appeals to the active professionals, entrepreneurs,
company owners, soccer moms and adventurous retirees.
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